SMC’s imprints on Philippine Basketball

SMC is not only a major player in the corporate world but also a powerhouse in the realm of Philippine basketball. Their love for Philippine basketball spans from sponsoring major events and backing professional and collegiate basketball teams,

Photo credit: Philippine News Agency

Back in 2023, SMC spearheaded the Philippines’ hosting of the FIBA World Cup 2023. This partnership is much to the delight of the Pinoy basketball fanatics– providing them with the rare and once-in-a-lifetime opportunity to witness the best basketball players in the world on home soil. SMC big boss, Ramon S. Ang saw the event as a way to inspire the new generation of Filipino athletes.

SMC’s commitment to supporting Philippine basketball stretches beyond international events. Through its subsidiary brands, the San Miguel Brewery Inc., SMC strongly supports local professional teams such as the San Miguel Beermen, Barangay Ginebra San Miguel, and the Magnolia Hotshots in the PBA and have been dominating the league in the last decade.

Photo credit: Barangay Ginebra San Miguel Fan Pages (Facebook)

Photo credit: San Miguel Beer (Facebook)

Photo credit: Magnolia Hotshots La Familia FC (Facebook)

Not only that, their support also reaches the collegiate ranks, where it recently became the major backer of the UST Growling Tigers.

Photo credit: The Varsitarian

SMC has established its prestigous and long-standing legacy of success and a passion for the game that all Filipinos love, shaping the landscape of Philippine basketball for years to come. 

References: SMC joins Philippines’ FIBA Basketball World Cup 2023 hosting. (2023). Sanmiguel.com.ph. https://www.sanmiguel.com.ph/news/smc-joins-philippines-fiba-basketball-world-cup-2023-hosting

‌ Matel, P. (2023, July 10). UST Growling Tigers welcome San Miguel as major sponsor. RAPPLER. https://www.rappler.com/sports/uaap/ust-growling-tigers-welcome-san-miguel-major-sponsor/

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