The Role of Social Media in Building Brands

Photo credit: Social Pundit (Ameet Bisaani)

Social media allows brands to craft and show their brand identity across many platforms. This tool provides an avenue for brands to set themselves apart from competitors by maintaining a unique voice in the market. Second, social media enhances brand awareness as it pushes a brand’s content or advertisements to a wider audience who’s active on social media platforms. When the piece of content gains high levels of engagement, the algorithm shows these content to more people, facilitating brand recall. Social media also serves as a way for brands to engage with customers. Brands can use social media to build online communities, respond to customer queries, and encourage as well as feature user-generated content to foster consumer relationships and build brand loyalty.

Moreover, social media platforms serve as a platform to showcase products and services through either owned or paid media. Brands can also use this to share customer testimonials and also offer sales promotions such as vouchers, discounts, etc. Relatively, social media advertising is a cost-effective and measurable method of promoting the business as it provides targeted marketing opportunities and helps drive conversions.

References: Pribanic, E. (2018, February 23). Role of Social Media in Brand Building. Techfunnel; Techfunnel. https://www.techfunnel.com/martech/role-social-media-brand-building/

‌ Ocean, C. (2023, May 12). Social networking is become a crucial aspect of our daily life in the digital age. The way we communicate and engage with one another has been completely transformed. Linkedin.com. https://www.linkedin.com/pulse/role-social-media-building-your-brand-creatives-ocean

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