TITAN 22: A Hoop Junkie’s Go-to shop

Photo credit: Tiebreaker Times

With the Philippines’ tremendous passion for basketball, TITAN 22 stands out as the prime destination to shop for basketball enthusiasts and athletes around the metro. It was founded in 2010 by a group of basketball people, including former PBA player and current coach, Jeffrey Cariaso. Since its fruition, TITAN 22 has become a top-of-mind store when it comes to quality footwear, apparel, and the overall immersive basketball experience.

Photo credit: Yellow Pages PH | TITAN 22

The brand expresses its commitment to fostering strong relationships within the industry, instilled by its CEO Dennis Tan. His roots are deeply embedded in the Pinoy basketball culture, where his idea of a dedicated basketball concept store resonated with Cariaso. Together they started a journey to create a niche– creating a space where hoop junkies can indulge their passion for basketball and consume the unique atmospherics and access to imported products.

Photo credit: TITAN 22

TITAN 22 has become a pillar for the Filipino basketball and sneaker culture– also blossoming into other ventures such as the Titan Basketball Academy, Titan Management Group, and SLAM Philippines. This illustrates their commitment to expanding their reach and elevating the meaning of Pinoy basketball.

As a country filled with enthusiasts who live and breathe basketball (with some writers saying that it is a ‘religion’ in the country), TITAN 22 serves the Filipinos by bringing the best basketball products and apparel, providing compelling stories and content that resonates with the true Filipino baller.

References: About Us. (2024). TITAN. https://titan22.com/pages/about Nicolas, J. (2017, August 27). Seven years of Titan - BusinessWorld Online. BusinessWorld Online. https://www.bworldonline.com/arts-and-leisure/2017/08/28/37343/seven-years-titan/

‌ Bacnis, J. (2021, January 31). How never burning bridges led Jeff Cariaso to Titan. Tiebreaker Times. https://tiebreakertimes.com.ph/tbt/how-never-burning-bridges-led-jeff-cariaso-to-forming-titan/200697#:~:text=Cariaso%20is%20among%20the%20proud,back%20to%20his%20PBA%20heydays.

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